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Casino and sportsbetting deals boost annual NFL marketing spend
American sponsorship consulting and valuation firm, IEG, has announced that marketing spend on this season’s edition of the National Football League (NFL) increased by some 5.1% year-on-year to reach $1.39 billion thanks in part to a rise in the value of deals the sport inked with firms involved in casinos and sportsbetting.
Continual improvement:
The Chicago-based consultancy used an official Tuesday press release to detail that this growth in overall marketing spend on the NFL and its 32 franchises surpassed the average year-on-year industry swell of 4.1% a…
William Hill appoints industry veteran Devlin as new chairman
Industry veteran Roger Devlin has been hired by William Hill PLC (WMH.LN) as chairman designate effective Feb. 1, 2018, the sportsbetting company said on Wednesday, according to the Financial Times.
The London-headquartered bookmaker said that following an induction and handover, on April 2, 2018 Devlin will be appointed chairman. Gareth Davis, the current chairman will stand down on that date as well, the company said.
In June 2018, Devlin will reportedly step down from his current position as chairman of sports media group, Sports Information Systems (Holdings) Limited (SIS), …