Yesterday, August 1st, Playson, a rapidly-growing game developer and provider based in Silema, Malta, signed a content distribution deal with Betnation, a B2C operator based in Netherlands. The deal includes the official integration of Playson’s famous slots portfolio on the Betnation platform.
Strengthening presence in the Netherlands:
With this partnership, Playson hopes to solidify its position in the Dutch regulated market and introduce its latest content to a brand-new audience. Examples of content that will be hosted on the Betnation platform are: Buffalo Power 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win.
Furthermore, by achieving the goal of strengthening its position in the Netherlands, the provider received the necessary impetus to meet its strategic goals for this year and beyond.
Commenting on the partnership, Blanka Homor, Sales Director at Playson, said: “We’re pleased to have agreed a deal with Betnation, a fast-growing and exciting operator which has won over many players across the Netherlands. The country continues to garner a lot of interest with its online market continuing to evolve. As we strive to grow and reinforce our position, it’s important that we continue striking deals like this.”
Helping the operator further establish its position in the Dutch market:
On the other hand, Betnation will enjoy the popularity that comes with combining its portfolio with top content created by Playson that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the operator to further strengthen its presence on the Dutch regulated market and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.
About:
Regulated B2C operator Betnation has seen a rapid growth in the Netherlands, helping to set itself as one of the country’s top brands. Additionally, it provides a variety of live casino games and slots and offers frequent tournaments.
After starting in 2012 Playson has grown to become one of the largest gaming companies in the iGaming industry. Though players will find a couple of card games and table games in its selection, it is undoubtedly online slots that the provider put its full attention and energy into creating. The catalogue has grown to a considerable size, and these games can be found in hundreds and hundreds of online casinos. Also, the company is still situated in the island nation of Malta, where it constantly nab industry awards for its excellence. Other office locations include the UK, Greece, and Ukraine. Besides holding the local Malta Gaming Authority license, the Playson is either licensed or certified across dozens of other jurisdictions. Its expansion has been rapid, especially in the last few years.
